My Foundations 101 class, our first project was a postcard. Professor Anderson, went around the room with a bowl full of items that we'd all need to pick and this would be our product throughout the class semester. I picked jewelry. I got this item, and I wasn't swayed one way or another about the item itself. I'm not a girlie-girl, and jewelry is not really my thing, in fact I only own one pair of earrings that were given to me as a gift from my former boss, when I left her to move onto a new department, so they were special to me because they were a gift, not because I'm big on jewelry.
INSPIRATION:
PRODUCT:
Jewelry - Necklace
PARAMETERS:
4" x 6" postcard that highlights the product
TARGET AUDIENCE:
Women
COLOR:
Black
White
Diamond
MATERIALS:
1 sheet of Black cardstock
2 sheets of White cardstock
Scissors
Glue
Gem diamond dots
PROCESS:
I used a layering process.
Step 1: I brainstormed about the postcard: key words: little black dress, simplicity, minimalism
Step 2: I cut the 2 pieces of white and 1 piece of black card stock to 4" x 6"
Step 3: I then cut the top white piece to the shape of the Matisse inspired piece
Step 4: I then glued the back white piece and middle black piece together
Step 5: I then glued on the top white cutout pieces together
Step 6: I then added the gem diamond dots to the neck portion of the black piece
Step 7: I then wrote Mahogany Jewelers on the card, right justified
Step 8: I added one more gem diamond dot to the name for continuity
DISCOVERY:
1. I learned during this process to highlight the product more than showing the artistry behind it. Ensuring that the piece is what has center stage of the item.
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