The next project was branding. Again, we were keeping with the same product that we are to work with for the entire semester. My original thought of branding, was that I was building an entire product line, so my company was Mahogany Jewelers. Mahogany is the name of my favorite movie that starred Diana Ross, and it works well with interior design as mahogany is wood that was utilized heavily in the earlier centuries of decorative arts. The one product that I settled on was a necklace. I have never made a necklace, so I thought that I'd work with some wire.
INSPIRATION:
Necklaces have a wire base or string base, so when I thought of artisans that utilized string or wire, I immediately thought of Alexander Calder. He was phenomenal in utilization of the wire medium. I also was inspired by the trees in my front yard.
PARAMETERS:
11" x 17" Bristol board
Advertisement
TARGET AUDIENCE:
Women, who like unique pieces
COLOR:
Brown
Copper
White
MATERIALS:
Bristol board
Brown Markers
Brown card stock
Copper wire
Glue
PROCESS:
I used a layering process.
1. I brainstormed: key words: mahogany, necklace, tree, limbs
1. I worked on the copper wire necklace
2. I cut the brown card stock
3. I sketched a tree in brown marker
4. In marker, I wrote "Go Out on a Limb for beauty, love and happiness"
5. In marker, I wrote Mahogany Jewelers, right justified
6. I put the copper wire on the brown card stock
7. I glued the copper wire and brown stock to the bristol board
DISCOVERY:
I learned during this process:
1. Having an actual item, rather than making a faux necklace, would've provided optimal assistance to the piece.
2. The usage of Adobe Photoshop or Adobe Illustrator, might've provided a more polished look of the product.
3. Glossy paper, with a sheen might've provided a better finish for the advertisement.
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