When I looked at product packages, I thought of what I would want to see if I were walking by a table, I immediately thought of these little boxes that had these unique items in them; which in my case would be a unique necklace, made just for you. I have never built a model before in my life, so this was daunting task for me.
My inspiration for this project came from the Pandora bracelets. I was inspired by the fact that they are unique to the client, and their unique positioning entices the customer to want to buy.
PARAMETERS:
Packaging for the product.
TARGET AUDIENCE:
Women whom like unique items, and are impulse shoppers
COLORS:
Brown
Green
MATERIALS:
Chipboard
Paint
Cardstock
Necklace beads
Small easel
Wire
Battery operated tea light votive
Tape
Sobo glue
Exacto knife
PROCESS:
1. Brainstorm packaging: keywords: lights, bling, eye-catching
2. Cut the chipboard into smaller pieces
3. Constructed the four sides of the box
4. Inserted the easel as a hooking device for the necklace to hang on
5. Built a floor for the tea light votives, so that they were hidden
6. Put the tea light votives lighting so that the mechanism was hidden, but not the faux flame
DISCOVERY:
I learned a lot through this process:
1. Understanding the materials that you're using, their limitations, how they work under a variety of conditions, and knowing when it's appropriate to change materials.
2. Time management was an issue during this process, so knowing how to manage the project.
3. Making multiple study models is highly encouraged.
4. Calming the fear of failures, through failures you'll be able to gain information.
Cheryl,
ReplyDeleteI am glad to see some new posts here! Yay, now I can comment on something. So, I know based on class that you were reamed for your project. I personally had a difficult time understanding how your necklace correlated to your packaging. After reading you thought process here I think I understand your frame of mind better. You were really trying to convey a difficult idea through your packaging, and you created a brand name you liked and really married yourself to that idea, which is where I think you may have hurt yourself a little. The only reason I know that is because I did that too. I really super glued myself to one idea that really didn't capture the essence of my object, but I just "felt" it and so tried to develop that idea, what I ended up with was something that didn't at all reflect my item. I think that the brand name of your object, while important, is not the same thing as your object, and your packaging really reflected the brand rather than reflected the necklace. But, then again I am not sure how you would reflect a wooden necklace through packaging. What I didn't see here were any of your models and/or your sketches. WHat other ideas did you have that you threw out? What design inspirations did you decide between and why did you make that choice? And finally how did your box reflect the necklace. I think it did a great job at reflecting the brand, and I even liked the idea of the illuminated lantern, but I am not sure how that relates to your item? On the other hand, I think your advertisement hit the nail on the head so to speak. your design is visually interesting and unique. It's more of a 3D collage and relates your product to its material and back again. I also think you shouldn't beat yourself up about the comments you received. I think that we were told to base the design on the product based on whether or not we would buy the item, which was in hindsight probably a poor set of criteria on which to judge the products of others, so don't take it too personally.